Time to play.

We started with a dream...

to bring our passion alive. To create clothing that is timeless, comfortable and aesthetic. And now we are here. Ready to bring it to you.

The start of a Journey
The Beginning

It all started with an idea. A walk in the park. Talking about what our dreams are made off. Then we shake hands and start to build that dream. We launch our own Fashion Studio in Vienna.

The Founders

We are Fedor & Jamel, the Founders of bấd diệt. We share a deep passion for the products we create and always strive to improve. Jamel brings over 30 years of experience in the fashion industry and has collaborated with some of the biggest brands in the world.

We love a bad diet.
Passion for Product

Over the last three years we have spent thousands of hours on developing our own products. All our designs come out of our own Studio. We strive to create unique designs that combine aesthetics and comfort. We travelled the world in search for the best materials. And we never settle for less.

The path to pursue the passion we have for product certainly is a lengthy and rocky one. That's why we are very excited to welcome bấd diệt to the world.

bất diệt (vietnamese) - everlasting, undying
...like a friendship. And like our products.

The Materials

When we say quality, we mean it. All our fabric is 100% organic and traceable. We have a high focus on sustainability and all fabrics are certified according to Oeko-tex 100 standard.
It should always feel awesome to wear our clothes.

New Release.